Goodyear and Arnold Palmer Join All Sports Tire Company?s Collegiate Tires Team
The reality of tire-buying is that consumers usually are not passionate about the purchase of new rubber for their vehicles. Tire industry veteran Tom Kopplin intends to change that scenario.Kopplin, chairman and CEO of All Sports Tire Company, based in Orlando, is tapping into the rabid fanaticism and buying power of college sports followers by developing specialized tires with collegiate sports team names built into the sidewalls."We have created another reason for a person to buy a particular tire? and to feel good about the purchase," said Kopplin. "On the sidewall of these tires, we present an opportunity for that person to proudly show off their favorite team's name, wherever he goes."In the U.S., fans are spending nearly $3 billion annually on college-licensed merchandise, reflecting a deep desire to show their school spirit. They buy T-shirts, flags, license plate covers and countless other items, but it took Kopplin ? with his 25 years of tire sales experience ? to create the novel and practical concept of marketing outlined white letter tires that support school pride. This concept will also create additional licensing revenue for their favorite university.Golfing legend Arnold Palmer believes the concept to be so unique and financially promising that he has joined as one of the major investors of All Sports Tire Company, along with former United Airlines Chairman Richard Ferris and former LPGA Commissioner Charles Mechem.
Another popular golfer, Fuzzy Zoeller, also has joined the company recently as an investor.The Goodyear Tire & Rubber Company will manufacture the tires in the most popular SUV and pickup truck sizes, covering 70 percent of the identified target audience. Additional tire sizes are planned to meet the projected demand.The tires will be available as replacement offerings through distributors and tire retailers. In some cases, they also will be available as new vehicle purchase "changeovers," with All Sports Tire using some car dealer showroom displays to help promote the sales of new SUVs and pickups.Market research indicates a substantial segment of fans are passionate enough to purchase the collegiate tires, even if they still have useful tread remaining on their existing tires."We believe there are plenty of loyal fans who will want these new tires on their vehicles in time for the fall football season and the many football stadium tailgate gatherings," Kopplin said.With college basketball just as fiercely supported on many campuses, the sales potential appears strong, according to All Sports Tire projections. Further, when factoring in the constant influx of new students at any university, coupled with the ever-increasing alumni numbers, the future looks bright for collegiate tires. Additionally, Internet sales will likely play a key future role, making the tires available nationwide to alumni and fans, no matter where they are located.
Internet sales are available through the www.selecttire.com website.All Sports Tire has received official licensing approval by the Collegiate Licensing Company, and will have tires available in May for the first two schools ? the University of Florida Gators and the Florida State Seminoles. Collegiate tires for the Georgia Bulldogs, Tennessee Volunteers and Alabama Crimson Tide will follow, with plans to expand to specific tires for the top 30 college teams as the program grows."The early reaction is great. My first sales contact was Barron Tire, a large distributor in Florida, and they gave us an immediate order for 5,000 tires," said Kopplin. He said discussions are being held to possibly sell the tires through Goodyear retail outlets, as well."This is an exciting concept, and we are pleased to be involved in the manufacturing of these unique tires," said Jon Rich, Goodyear's president of North American Tire. "We have the technology that allows us to take this to different steps, perhaps even to build the images of school mascots into the tires, along with the team names."The ideas for future development of the sports-minded tires are almost without limits.
Palmer has only one request: "Be sure you make tires for my Wake Forest University Demon Deacons!"For more information, contact:All Sports Tire Company Management TeamTom Kopplin, Chairman and CEO Robert J. Wheelock, President Gene O'Baker, Chief Financial Officer Robert N. McChesney, Chief Operating Officer/National Sales All Sports Tire Company, LLC7575 Dr. Phillips Blvd.Suite 365 Phillips PlaceOrlando, FL 328191-866-357-2110www.allsportstire.com.
Maintaining Your Tires Keeps Your Car Healthy
We often ignore our tires unless they're flat. But they play a vital role in the overall condition of your car. Maintain them properly, and you'll save money on repairs and on fuel costs.Keeping your tires properly inflated ensures that they wear longer and can prevent accidents. Your car likely has a card or sticker attached to the door edge or the inside of the glove box door. The right amount of air your tires need is specified here.
In case your car doesn't have this sticker, you can check your owner's manual.Serious accidents can happen if your tires are under-inflated or overloaded. One of my tires blew-out on me and caused an accident. Luckily I was on a little traveled country road and was going slowly. I hate to think of what might have happened if I had been in major traffic.Buy your own quality tire gauge. You can't tell if tires are inflated properly just by looking.
And the air meters at your service station may not be correct!Ask your auto supply dealer for...
Maintaining Your Tires Keeps Your Car Healthy
Atv tires > Maintaining Your Tires Keeps Your Car Healthy
SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
Fort Worth, TX (ContentDesk) May 2, 2006 -- SPV Motors USA has started a nationwide program to offer their ATV's to the retail public at some of the lowest prices to be found, the company along with parent company CLB Investments LLC said it will offer this low pricing program until May 15th to allow retail buyers the opportunity to buy the ATV's below retial in order to get the products into the US market.SPV Motors USA is a leading manufacturer partner of Haining SPV Vehicle Manufacturing Ldt, and designer, and distributor of ATVs and Motorcycles.SPV Motors has committed itself to building the best quality products. With offshore manufacturing partners, we are able to select from a verity of key components.To cope with the growing demands for our products, both in domestic and overseas markets, we have invested in "state of the art" machine tools from Switzerland, USA, Germany, and Japan. Our company has made consistent effort in research and development to retain our position as a...
SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
Atv tires > SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
Keep Your Dodge Tires for a Long Time
The tires are very much known as the part of the vehicle that keeps the vehicle on the road and also helps in making the ride much more comfortable. Did you know that tires have rating systems? Well, this is quite true and these ratings are actually to provide information on the tire's traction, tread wear, speed rating, load rating, and temperature resistance. You see, a car's performance is greatly affected by the type of tire that it has.
Vibration and shaking are two of the major problems that passengers could feel when a tire rotates. The best thing to do if you encounter a problem such as this would be to have your tires properly balanced.
So how do you achieve this kind of balance for your tires? Try to position the weights of the wheel. By doing such, you actually counterbalance the heavy parts and spots of the whole wheel and tire assembly. You see, if your wheels are properly aligned, the angles of your wheels are adjusted so as to suit the correct...
Keep Your Dodge Tires for a Long Time
Atv tires > Keep Your Dodge Tires for a Long Time
SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
Fort Worth, TX (ContentDesk) May 2, 2006 -- SPV Motors USA has started a nationwide program to offer their ATV's to the retail public at some of the lowest prices to be found, the company along with parent company CLB Investments LLC said it will offer this low pricing program until May 15th to allow retail buyers the opportunity to buy the ATV's below retial in order to get the products into the US market.SPV Motors USA is a leading manufacturer partner of Haining SPV Vehicle Manufacturing Ldt, and designer, and distributor of ATVs and Motorcycles.SPV Motors has committed itself to building the best quality products. With offshore manufacturing partners, we are able to select from a verity of key components.To cope with the growing demands for our products, both in domestic and overseas markets, we have invested in "state of the art" machine tools from Switzerland, USA, Germany, and Japan. Our company has made consistent effort in research and development to retain our position as a...
SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
Atv tires > SPV Motors USA Today Started a Nationwide Marketing Program to Sell Their SPV Brand ATV's to Retail Buyers
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